Save $8
Save $8
4.6
Rated 4.6 out of 5 stars
1,551
•0.29 fl oz/ 8.5 mL
2 Full-Size Mascara in Black and Brown + Eyelash Curler ($52 value)
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- 💕Long + Full Lashes
- 🏝Water-Resistant
- ✨Smudge-Free
- 🌸Vegan
- 🤓Contact Lens Safe
- 👀Sensitive Eyes Safe
Tell Me More
This clean mascara is lightweight + endlessly buildable without getting crunchy or clumpy. It's also easy to wash off keeping eye irritation and lash breakage at bay.
Earth Sensitive Pledge: MakeWaves™ packaging is made from 78% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.
Ingredients
Aquaflex® Technology (conventionally found in haircare) helps keep lashes humidity-proof, visibly lifted, and volumized.
Water/Aqua/Eau, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP/VA Copolymer, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (CI 77499), Ultramarines (CI 77007).
How to Use
Pro Tip: Use the inner wave of the dual-sided brush to build up volume and the longer bristles to lengthen and define lashes.
Remove with gentle cleanser and water.
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"If you're looking for a new mascara that's curling, lengthening, and defining without looking too overdone, you're going to want to purchase this immediately." — BYRDIE
Volumizing
Lengthening
Flake-Free
Infinitely Buildable
Amped-Up Lashes
Before
After
Does not smudge or clump!
This is the best mascara I've ever used and the price point makes it even better. As someone with straight lashes, I have such a hard time finding something that doesn't weigh down my eyelashes and smudge. Haven't had raccoon eyes since using this. - Olivia C.
Before
After
Hands down the best mascara!
Can we take a minute to just appreciate the fact that this mascara does not run, smudge or move all day. I love how thick and voluminous it makes my lashes. I love the packaging, it’s so cute and the applicator gives the perfect curling effect. Seriously exceeded my expectation! Keep it up tower 28 team! - Yasmine A.
Before
After
Absolutely blew me away!
I have really sensitive eyes - to the point where I can't even wear drugstore mascara. I was skeptical to try this, but it absolutely blew me away! I love the wand and the separator. Game-changing product for me! I would recommend anyone to try this with eye makeup sensitivity!!
Before
After
No smudging or flaking
This mascara lengthens beautifully. My lashes are long and fluffy, so natural looking. It stays put, with no smudging or flaking but comes off easily with my face wash and water. I'm a believer! -Victoria D.
1 OF of 4
Does not smudge or clump!
Before
After
This is the best mascara I've ever used and the price point makes it even better. As someone with straight lashes, I have such a hard time finding something that doesn't weigh down my eyelashes and smudge. Haven't had raccoon eyes since using this. - Olivia C.
Hands down the best mascara!
Before
After
Can we take a minute to just appreciate the fact that this mascara does not run, smudge or move all day. I love how thick and voluminous it makes my lashes. I love the packaging, it’s so cute and the applicator gives the perfect curling effect. Seriously exceeded my expectation! Keep it up tower 28 team! - Yasmine A.
Absolutely blew me away!
Before
After
I have really sensitive eyes - to the point where I can't even wear drugstore mascara. I was skeptical to try this, but it absolutely blew me away! I love the wand and the separator. Game-changing product for me! I would recommend anyone to try this with eye makeup sensitivity!!
No smudging or flaking
Before
After
This mascara lengthens beautifully. My lashes are long and fluffy, so natural looking. It stays put, with no smudging or flaking but comes off easily with my face wash and water. I'm a believer! -Victoria D.
1 OF of 4
F.A.Q.
Is MakeWaves™ Mascara waterproof?
MakeWaves™ Mascara is designed specifically for sensitive eyes and is not tested to be waterproof. Waterproof mascaras contain film-former ingredients that make them difficult to remove and are potentially irritating for sensitive eyes.
Is MakeWaves™ Mascara safe for contact lens wearers?
Yes! MakeWaves™ Mascara is ophthalmologist tested, safe for sensitive eyes, and safe for contact lens wearers!
Does MakeWaves™ Mascara work for straight lashes?
Yes! MakeWaves™ Mascara is formulated with Aquaflex® Technology, which is conventionally used in haircare styling, to help keep lashes humidity-proof and lifted while leaving lashes touchably soft.
Does MakeWaves™ Mascara have fibers?
MakeWaves™ Mascara does not contain fibers which are potentially irritating for sensitive eyes and are often made from micro-plastics.
Is MakeWaves™ Mascara vegan + cruelty-free?
Yes, MakeWaves™ Mascara is formulated without animal byproducts including beeswax, which is commonly found in conventional mascaras, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.
4.6 Rated 4.6 out of 5 stars
Based on 1,551 reviews
5 Rated out of 5 stars
1.2k
Total 5 star reviews: 1.2k
4 Rated out of 5 stars
218
Total 4 star reviews: 218
3 Rated out of 5 stars
83
Total 3 star reviews: 83
2 Rated out of 5 stars
45
Total 2 star reviews: 45
1 Rated out of 5 stars
41
Total 1 star reviews: 41
89%would recommend these products
Slide 1 selected
1,551 reviews
J
Jessica
Verified Buyer
Reviewing
MakeWaves® Mascara
I recommend this product
Lash Type Long, Straight
What Did You Like About This Product? Color, Did Not Irritate Eyes
Would You Recommend This Product? Yes
Rated 5 out of 5 stars
4 days ago
My fav every day mascara
This is the mascara I use for my eveey day wear it stays put, doesn’t flake and looks rather natural. I’ve been using it for a few years now. Love it
Was this helpful?
C
Cindy
Verified Buyer
Reviewing
MakeWaves® Mascara
I recommend this product
Lash Type Long
What Did You Like About This Product? Lengthens, Volumizes
Would You Recommend This Product? Yes
Rated 5 out of 5 stars
1 week ago
Best mascara
This tower 28 mascara is amazing. It separates the lashes. The brush is one of the best brushes in the world. They can get your bottom lashes and your top lashes to perfection and the best part about it. It's easy to take off at the end of the day. The brown color is my favorite, but the black is also great.
Was this helpful?
AO
Abigayle O.
Verified Reviewer
Reviewing
MakeWaves® Mascara
I recommend this product
Lash Type Curly
What Did You Like About This Product? Lengthens, Volumizes, Did Not Irritate Eyes
Would You Recommend This Product? Yes
Rated 5 out of 5 stars
1 month ago
This is the BEST!
I love this mascara it lengthens and volumizes my lashes so much it is amazing! Also it lasts pretty long because you don’t have to use a lot of it!
Was this helpful?
R
Rachel
Verified Buyer
Reviewing
MakeWaves® Mascara
I recommend this product
Lash Type Straight, Short
What Did You Like About This Product? Color, Lengthens, Did Not Irritate Eyes
Would You Recommend This Product? Yes
Rated 5 out of 5 stars
1 month ago
Perfect
I hadn’t tried a brown mascara before so I purchased the color Drift, and now I’m hooked! I’ve always been a fan of the natural, no-makeup makeup look and this is the perfect addition to my daily routine. It stays all day without flaking, yet it’s easy to wash off so no harsh scrubbing on the eyes.
Was this helpful?
T
Tuesday
Reviewing
MakeWaves® Mascara
I recommend this product
Lash Type Short
What Did You Like About This Product? Lengthens, Volumizes, Did Not Irritate Eyes, Water Resistant, Color
Would You Recommend This Product? Yes
Rated 5 out of 5 stars
1 month ago
My all time fave
I got the jet black mascara and let me tell you for not having lashes it gave me volume and length and stayed all day with no smudging or issues. It’s my #1 favorite mascara in my collection.
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